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Marketing and Digital Commerce helps students develop an understanding of marketing activities from both a theoretical and a practical approach. The course focuses on applying marketing concepts, principles, and strategies in making decisions related to product, price, place, and promotion. Students will apply these concepts and their own creativity through hands-on applications and the creation of a marketing plan.
This course is designed for students interested in a variety of business opportunities, as well as those who are looking to further expand their business knowledge. The course is of interest to a wide range of students, since it teaches skills that are fundamental to all consumers.
The Guiding Principles for the Design of Learning Experiences and Assessment Practices provide guidance to all Manitoba educators as they design learning experiences and classroom assessments to strengthen, extend, and expand student learning. Planning with the learner, the context, and the curricula in mind creates opportunities for the co-construction of inclusive learning experiences and assessment practices where the diverse learning needs, abilities, and interests of each learner are met.
Assessment for and as learning involve learners in the process and support learner reflection; assessment of learning (commonly known as summative evaluation) measures final outcomes. All aspects, when done well, contribute to informed teaching and reliable judgment of learner progress.
The Guiding Principles for Evaluation and Reporting are currently still under development and not yet available. When completed, a notification will be added to the Manitoba Framework for Learning “What’s New?” page on the website.
GLO 1.1: Demonstrate critical, creative, and innovative thinking.
12.1.1.1 Formulate questions to generate new ideas.
12.1.1.2 Evaluate information and perspectives related to the thinking process.
12.1.1.3 Evaluate patterns and connections related to critical, creative, and innovative thinking.
GLO 2.1: Employ current and emerging technologies used in business and industry.
12.2.1.1 Evaluate appropriate current technologies for use in business and industry.
12.2.1.2 Utilize appropriate current technologies used in business and industry.
12.2.1.3 Identify and use technology for specific tasks to improve productivity and efficiency.
12.2.1.4 Evaluate the utility of emerging trends in technology.
GLO 2.2: Demonstrate an awareness of digital footprints.
12.2.2.1 Analyze the impact of one’s own digital footprint.
GLO 3.1: Demonstrate business communication skills.
12.3.1.1 Define and use appropriate business language and terminology.
12.3.1.2 Demonstrate appropriate business etiquette and protocols.
12.3.1.3 Employ conflict resolution techniques.
12.3.1.4 Produce business documents.
12.3.1.5 Present information and ideas.
GLO 4.1: Demonstrate an understanding of ethical and legal standards
12.4.1.1 Differentiate between ethics and legal business practices.
12.4.1.2 Discuss ethical business strategies.
12.4.1.3 Discuss laws, codes, and regulations related to marketing and digital commerce.
GLO 5.1: Identify historical influences as innovative sources for business.
12.5.1.1 Describe historical influences on the evolution of marketing and digital commerce.
GLO 5.2: Analyze emerging trends in business.
12.5.2.1 Identify emerging trends in marketing and digital commerce.
12.5.2.2 Analyze emerging trends in marketing and digital commerce.
12.5.2.3 Predict future trends in marketing and digital commerce.
GLO 6.1: Demonstrate an awareness of sustainability in business.
12.6.1.1 Demonstrate human sustainability practices while considering financial and environmental sustainability.
12.6.1.2 Demonstrate sustainable environmental practices while considering human and financial sustainability.
12.6.1.3 Demonstrate sustainable financial practices while considering human and environmental sustainability.
GLO 7.1: Demonstrate an understanding of the impact culture and diversity have on business.
12.7.1.1 Reflect on how culture impacts business decisions, which may include
12.7.1.2 Examine First Nations, Métis, and Inuit perspectives and how they relate to business.
GLO 8.1: Describe and demonstrate employability skills.
12.8.1.1 Demonstrate the ability to read and write text, use documents, work with numbers, communicate orally, use technology, learn continuously, and think critically.
12.8.1.2 Demonstrate positive attitude and behaviours, responsibility, adaptability, and safe work practices.
12.8.1.3 Demonstrate time management and punctuality.
12.8.1.4 Demonstrate the ability to work with others and participate in projects and tasks.
GLO 9.1: Explore education and career opportunities.
12.9.1.1 Explore education and career opportunities related to marketing and digital commerce.
GLO 10.1: Analyze the role of business in society.
12.10.1.1 Analyze the role of marketing and digital commerce.
This course has no applicable learning outcomes for this ACE goal.
This course has no applicable learning outcomes for this ACE goal.
GLO 13.1: Demonstrate an understanding of marketing.
12.13.1.1 Define marketing.
12.13.1.2 Identify the role of marketing in business.
12.13.1.3 Identify elements of the marketing mix: product, price, place (physical and digital), and promotion (physical and digital), which may also include
12.13.1.4 Compare and contrast marketing a service vs. marketing a good.
12.13.1.5 Analyze the role of digital commerce.
12.13.1.6 Identify the external factors that affect the marketing mix, which may include
12.13.1.7 Analyze how consumer behaviour theories impact marketing decisions.
12.13.1.8 Compare and contrast marketing from business to consumer and business to business markets.
GLO 13.2: Develop an understanding of the planning process and how it impacts marketing decisions.
12.13.2.1 Assess the business environment to determine factors that affect the planning process, which may include
12.13.2.2 Analyze a variety of strategic planning models, which may include
12.13.2.3 Explain the importance of developing a marketing plan, as well as implementation and control procedures.
GLO 13.3: Analyze a market.
12.13.3.1 Distinguish between market segmentation and mass marketing.
12.13.3.2 Distinguish between market research and marketing research.
12.13.3.3 Conduct market research using a variety of tools, which may include
12.13.3.4 Analyze, illustrate, and interpret research data to make business decisions.
12.13.3.5 Analyze markets based on variables, which may include
12.13.3.6 Choose the most appropriate segmentation strategy based on business resources and goals, which may include
12.13.3.7 Critique and construct positioning strategies, which may include
12.13.3.8 Construct target market profiles based on
GLO 13.4: Demonstrate an understanding of product development.
12.13.4.1 Define product.
12.13.4.2 Identify the role that product plays in the marketing mix.
12.13.4.3 Explain the total product concept.
12.13.4.4 Distinguish between product lines, items, and mixes.
12.13.4.5 Complete a product development process, which may include
12.13.4.6 Evaluate how the product life cycle impacts marketing decisions.
12.13.4.7 Analyze branding strategies which may include
12.13.4.8 Design and create packaging and labelling that meets both form and function criteria, which may include
12.13.4.9 Justify how the product strategy correlates with the overall marketing and business message.
GLO 13.5: Demonstrate an understanding of pricing.
12.13.5.1 Identify the role that price plays in the marketing mix.
12.13.5.2 Calculate and explain
12.13.5.3 Determine the price of goods and services based on
12.13.5.4 Justify how the pricing strategy correlates with the overall marketing and business message.
GLO 13.6: Demonstrate an understanding of place (physical and digital).
12.13.6.1 Identify the role that place plays in the marketing mix.
12.13.6.2 Evaluate a variety of distribution channels, which may include
12.13.6.3 Develop a distribution policy, which may include
12.13.6.4 Identify the logistics that affect distribution, which may include
12.13.6.5 Justify how the place strategy correlates with the overall marketing and business message.
GLO 13.7: Demonstrate an understanding of promotion (physical and digital).
12.13.7.1 Identify the role that promotion plays in the marketing mix.
12.13.7.2 Analyze the elements of the promotional mix, which may include
12.13.7.3 Develop a promotional plan for a brick-and-mortar and/or digital business, which includes
12.13.7.4 Justify how the promotion strategy correlates with the overall marketing and business message.
GLO 13.8: Demonstrate an understanding of digital commerce.
12.13.8.1 Evaluate the role of digital commerce.
12.13.8.2 Discuss advantages and disadvantages of digital commerce.
12.13.8.3 Identify digital commerce models and how they operate, which may include
12.13.8.4 Research components of digital commerce, which may include
12.13.8.5 Analyze digital commerce strategies based on the following criteria
12.13.8.6 Justify how a digital commerce strategy may correlate with the overall marketing and business message.
GLO 13.9: Apply marketing principles and concepts to a business.
12.13.9.1 Construct a marketing plan that includes elements of the marketing mix (product, price, promotion, and place), which may also include
12.13.9.2 Apply marketing principles to a business, which may include
Curriculum Implementation Resources
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