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Creative Promotions helps learners develop an understanding of promotional communication from both a theoretical and a practical approach. The course focuses on advertising strategies, direct marketing, personal selling, sales promotions, and public relations. Learners will apply these concepts and their creativity to design a variety of promotional and advertising material.
Creative Promotions is designed for learners who are looking to expand their business knowledge regarding communicating effectively and creatively.
The Guiding Principles for the Design of Learning Experiences and Assessment Practices provide guidance to all Manitoba educators as they design learning experiences and classroom assessments to strengthen, extend, and expand student learning. Planning with the learner, the context, and the curricula in mind creates opportunities for the co-construction of inclusive learning experiences and assessment practices where the diverse learning needs, abilities, and interests of each learner are met.
Assessment for and as learning involve learners in the process and support learner reflection; assessment of learning (commonly known as summative evaluation) measures final outcomes. All aspects, when done well, contribute to informed teaching and reliable judgment of learner progress.
The Guiding Principles for Evaluation and Reporting are currently still under development and not yet available. When completed, a notification will be added to the Manitoba Framework for Learning “What’s New?” page on the website.
GLO 1.1: Demonstrate critical, creative, and innovative thinking.
10.1.1.1 Formulate questions to generate new ideas.
10.1.1.2 Assess information and perspectives related to the thinking process.
10.1.1.3 Assess patterns and connections related to critical, creative, and innovative thinking.
GLO 2.1: Employ current and emerging technologies used in business and industry.
10.2.1.1 Evaluate appropriate current technologies for use in business and industry.
10.2.1.2 Utilize appropriate current technologies used in business and industry.
10.2.1.3 Identify and use technology for specific tasks to improve productivity and efficiency.
10.2.1.4 Assess the value of emerging trends in technology.
GLO 2.2: Demonstrate an awareness of digital footprints.
10.2.2.1 Analyze the impact of one’s own digital footprint.
GLO 3.1: Demonstrate business communication skills.
10.3.1.1 Define and use appropriate business language and terminology.
10.3.1.2 Demonstrate appropriate business etiquette and protocols.
10.3.1.3 Employ conflict resolution techniques.
10.3.1.4 Produce business documents.
10.3.1.5 Present information and ideas.
GLO 4.1: Demonstrate an understanding of ethical and legal standards
10.4.1.1 Differentiate between ethics and legal business practices.
10.4.1.2 Discuss ethical business strategies.
10.4.1.3 Discuss laws, codes, and regulations related to promotions.
GLO 5.1: Identify historical influences as innovative sources for business.
10.5.1.1 Describe historical influences on the evolution of promotions.
GLO 5.2: Analyze emerging trends in business.
10.5.2.1 Identify emerging trends in promotions.
10.5.2.2 Analyze emerging trends in promotions.
10.5.2.3 Predict future trends in promotions.
GLO 6.1: Demonstrate an awareness of sustainability in business.
10.6.1.1 Demonstrate human sustainability practices while considering financial and environmental sustainability.
10.6.1.2 Demonstrate sustainable environmental practices while considering human and financial sustainability.
10.6.1.3 Demonstrate sustainable financial practices while considering human and environmental sustainability.
GLO 7.1: Demonstrate an understanding of the impact culture and diversity have on business.
10.7.1.1 Reflect on how culture impacts business decisions, which may include
10.7.1.2 Examine First Nations, Métis, and Inuit perspectives and how they relate to business.
GLO 8.1: Describe and demonstrate employability skills.
10.8.1.1 Demonstrate the ability to read and write text, use documents, work with numbers, communicate orally, use technology, learn continuously, and think critically.
10.8.1.2 Demonstrate positive attitude and behaviours, responsibility, adaptability, and safe work practices.
10.8.1.3 Demonstrate time management and punctuality.
10.8.1.4 Demonstrate the ability to work with others and participate in projects and tasks.
GLO 9.1: Explore education and career opportunities.
10.9.1.1 Explore education and career opportunities related to promotions.
GLO 10.1: Analyze the role of business in society.
10.10.1.1 Analyze the role of promotions.
GLO 11.1: Demonstrate an understanding of promotions.
10.11.1.1 Define promotions.
10.11.1.2 Identify the role that promotion plays in the marketing mix, which may include
10.11.1.3 Compare and contrast the elements of the promotional mix, which may include
10.11.1.4 Analyze the role of the advertising industry, which may include
GLO 11.2: Demonstrate an understanding of strategies related to the promotional mix.
10.11.2.1 Examine strategies related to direct marketing, which may include
10.11.2.2 Examine strategies related to publicity and public relations, which may include
10.11.2.3 Examine strategies related to sales promotions, which may include
10.11.2.4 Examine strategies related to advertising promotions, which may include
10.11.2.5 Examine strategies related to personal selling, which may include
GLO 11.3: Demonstrate an understanding of market.
10.11.3.1 Differentiate between market segmentation and mass marketing.
10.11.3.2 Distinguish markets based on variables, which may include
10.11.3.3 Identify target market profiles based on
10.11.3.4 Identify external factors affecting the marketplace, which may include
GLO 11.4: Demonstrate an understanding of design.
10.11.4.1 Apply concepts of layout and design, which may include
GLO 11.5: Demonstrate an understanding of promotional strategies.
10.11.5.1 Demonstrate an understanding of consumer behaviour theories, which may include
10.11.5.2 Analyze and identify promotional strategies used in existing promotional materials.
10.11.5.3 Examine how the AIDA (attention, interest, desire, action) model is used in effective promotional materials.
10.11.5.4 Examine consumer needs and wants to determine how promotional strategies attempt to appeal to these needs and wants.
10.11.5.5 Analyze positioning strategies, which may include
10.11.5.6 Analyze branding strategies, which may include
10.11.5.7 Compare and contrast various message appeals, which may include
GLO 11.6: Construct promotional material.
10.11.6.1 Create a promotional campaign with a consistent message using a variety of media for a specific target market, which may include
10.11.6.2 Develop a promotional message, which may include
GLO 11.7: Construct a promotional plan.
10.11.7.1 Construct a comprehensive promotional plan, which includes strategies involving all components of the promotional mix.
10.11.7.2 Develop a promotional budget, which may include
This course has no applicable learning outcomes for this ACE goal.
This course has no applicable learning outcomes for this ACE goal.
Curriculum Implementation Resources
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